Almost half of our work is what we term “CRM recovery”, where the client has realised that the initial CRM implementation has failed to deliver in some important way.
This failure can manifest itself in a variety of ways from lack of top or bottom line growth, lack of user adoption, old work practices continuing, manual creation of reports, late reporting etc.
There can be a variety of reasons for not achieving the desired outcome but with our CRM support we can certainly find a solution and it is highly unlikely that we would ever recommend changing the software. At least we haven’t done that yet.
It’s not easy to recover an existing solution and without CRM insurance many CRM implementers will want to start afresh. In our view, that’s neither necessary nor desirable and not the most cost effective way forward.